https://www.youtube.com/watch?v=HdKHVqNqBMc In today’s ever-evolving music industry, artists must do more than drop a song to stand out—they must create experiences.The noise is constant, competition fierce, and attention fleeting. Success hinges on crafting moments that linger long after the beat fades. For Tony Tru’s latest single, ‘Family Fight,’ this philosophy became the cornerstone of an unforgettable […]

SZA’s release of her deluxe album has been a standout in the industry, showcasing a smart mix of strategic marketing, innovative visuals, and deep fan engagement. From the announcement to the post-release phase, the plan highlights how art and branding can work together seamlessly. Let’s break down the key elements of her marketing plan and […]

unmatte™: Redefining Creativity in Art, Marketing, and Branding At unmatte™, we pride ourselves on breaking barriers for artists and brands, pushing the limits of traditional marketing to create campaigns that resonate deeply with audiences. Today, we’re diving into the marketing battle between two of the biggest names in the music industry: Drake and Kendrick Lamar. […]