mobile app
2023
branding, mobile app UX/UI, marketing, social media design
At Unmatte, we thrive on challenges. When approached by our esteemed client, GoThreads, with the ambitious vision of revolutionizing the fashion delivery experience, we knew we were in for an exhilarating ride. This case study delves into our journey of collaboration, creativity, and innovation as we partnered with GoThreads to redefine fashion for the digital age.
GoThreads is part-owned by an A-list celebrity (whose identity remains concealed by NDA until release).
Central to our approach was the development of a cohesive and captivating brand identity that would encapsulate the essence of GoThreads.
Drawing inspiration from the glamour of stitch & sew techniques and the allure of fashion, we crafted a brand narrative that exuded elegance, exclusivity, and accessibility. Our strategic roadmap laid the foundation for a multi-channel marketing blitz that would elevate GoThreads to the forefront of the fashion delivery landscape.
With convenience at the core of GoThreads’ value proposition, our mobile app development team set out to create an intuitive and seamless user experience. From streamlined browsing and personalized recommendations to secure payment processing and real-time tracking, every feature was meticulously designed to enhance the user journey and foster brand loyalty.
