unmatte

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disrupt. design. deliver.

[branding, various design]

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Overview

unmatte™ partnered with Smokies Cannabis to craft a playful, standout brand in the competitive cannabis space. We developed a full brand identity, including custom character design, bold packaging, and vibrant graphics that captured the essence of the product—fun, flavorful, and high-quality. From the logo to the shelf, every element was intentionally designed to spark curiosity and build brand recognition. The result? A memorable aesthetic that sets Smokies apart and connects with consumers at first glance.

Client
O. Dupree
Services
multiple
Location
USA, Los Angeles
Release Date
2021

The Challenge

Smokies Cannabis came to unmatte™ with just a purpose and a vibe—they had no name, no visuals, no brand. They gave us a few aspirational references, and we took it from there. Our challenge was to build everything from the ground up, including the name, brand identity, character design, and packaging, all while staying true to their playful and premium vision.