Overview
FRWD Nutrition had no existing brand presence and needed a unique market entry strategy that would separate it from traditional supplement companies. With no legacy, audience, or proof of concept, it faced the challenge of building trust and attention from scratch. The goal was to launch with a future-forward identity that could scale across product lines and digital experiences.
The Solution
We developed a futuristic brand narrative centered around a digital character that personified performance, recovery, and optimization — positioning FRWD as the next-gen leader in nutrition. Through teaser content, sleek visual language, and interactive AR mockups, we built early intrigue before a single product dropped. This created a launch-ready foundation with a clear story, visual system, and audience hook designed for long-term cultural relevance.
things to note
- this product was in discovery proof of concept mode, these designs are not on the shelf.