Under our creative agency unmatte™, we developed the full brand identity for GoThreads, crafting everything from its name and visual language to the app’s wireframes and pitch deck. We built a disruptive narrative targeting modern retail inefficiencies, conceptualized viral marketing campaigns (like anti-mall T-shirts), and positioned the brand as both culturally relevant and investor-ready. Every element was designed to maximize traction pre-launch and prove market fit before a single line of code was written.