unmatte

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disrupt. design. deliver.

Progress

Client

BabyGoDewy

Date

2024

Service

Tik-Tok Shop Management, Influencer Strategy

01

unmatte

Behind the Project

unmatte™ partnered with BabyGoDewy to overhaul their TikTok affiliate marketing strategy, focusing on impactful influencer collaborations and viral product visibility. We streamlined sample distribution, curated a targeted creator list, and boosted top-performing videos through Spark Ads to amplify reach. In just six weeks, BabyGoDewy saw a 320% increase in user-generated content, a 210% boost in TikTok engagement, over 4.5M views across influencer videos, and a 43% increase in TikTok Shop sales.