[social media management, digital strategy, creative, branding]
algee smith
Overview
Algee had the music, the look, and the charisma — but lacked the structure to tie it all together. His visuals were strong but disconnected. His sound was cinematic but not fully supported. Without a clear brand, story, or rollout strategy, his presence felt fragmented and under-leveraged.
The Solution
unmatte™ stepped in to architect the world around the art. We developed a full creative digital playbook, curated shot lists for editorial-style photography, and shaped his brand voice to resonate deeper. We managed every part of his social media and experiential events, turning each music release into a full experience. From trailers to dinner activations, everything was crafted to build meaning and memory.
accomplishments
- 100k Streams on 'Magic City' Before EP Release