Unmatte partnered with Smokies, a pioneering cannabis brand, to bring their creative vision to life. We crafted captivating branding, innovative packaging design, and unforgettable brand characters that resonate with their audience. Explore how we fused artistry with cannabis culture to elevate Smokies’ brand identity and make a lasting impact.
Client
Oshae Dupree
service Categories
creative direction, brand identity, packaging & merchandise, character design
Client service dates
June 2023 – June 2024
packaging & merchandise
character design
Central to the Smokies brand is its iconic bear character, a symbol of urban sophistication and adaptability. Tasked with creating a character that could change clothes and embody luxury vibes, we set out to design a bear that exuded style and personality. From its sleek silhouette to its expressive features, the Smokies bear represents the brand’s commitment to innovation and individuality.