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Unmatte partnered with Smokies, a pioneering cannabis brand, to bring their creative vision to life. We crafted captivating branding, innovative packaging design, and unforgettable brand characters that resonate with their audience. Explore how we fused artistry with cannabis culture to elevate Smokies’ brand identity and make a lasting impact.

Client

Oshae Dupree

service Categories

creative direction, brand identity, packaging & merchandise, character design

Client service dates

June 2023 – June 2024

packaging & merchandise

In a market saturated with cannabis products, packaging design is a critical differentiator. For Smokies, we embarked on a journey of innovation, designing packaging that not only stood out on dispensary shelves but also exuded urban luxury. Each package was crafted to evoke a sense of sophistication and exclusivity, serving as a canvas for the brand’s narrative and enhancing the overall consumer experience.

character design

Central to the Smokies brand is its iconic bear character, a symbol of urban sophistication and adaptability. Tasked with creating a character that could change clothes and embody luxury vibes, we set out to design a bear that exuded style and personality. From its sleek silhouette to its expressive features, the Smokies bear represents the brand’s commitment to innovation and individuality.

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